PHYSICAL THERAPY WEBSITE + COPYWRITING
Client Snapshot
Name: Essentials Physical Therapy
Locations: Marlton and Mount Laurel, NJ
Niche: Women’s pelvic health, out-of-network, private-pay provider
Goal: Look more professional, reduce time on Instagram, and bring in more, higher-quality leads
Project Completed: January 2025
about the client
PELVIC FLOOR PHYSICAL THERAPIST
About Dr. Ali Zeno
Dr. Alexandra Zeno is a Doctor of Physical Therapy, Pelvic Health Coach, wife, mom, + dog mom.
She created Essentials PT after an emergency C-section with her first-born left her struggling to get help for her back + hip pain, prolapse, and other challenging symptoms.
After what she went through to recover, she made it her mission to help active women in South Jersey get the help they need to feel like themselves again.
I was actually a client of Ali’s after my C-section also left me struggling with pain and discomfort. She helped me feel so much better and I wanted to help her help more women like me.
That’s when we started working together…
Over the past 3 years, I’ve done digital marketing for her and then her full website redesign with copywriting.
Connection Facts:
I knew Dr. Ali’s twin sister first when we worked together at the YMCA 13 years ago.
Our daughters have the same first name but different spelling.
about the project
THE GOAL
Increase bookings of qualified clients without paying for ads
CLIENT WISH LIST
Increase number of high-quality inquiries each month
More qualified leads/inquiries
Women only
Private pay/out-of-network only
More professional website design
Copywriting that speaks to ideal clients — active women, not just moms
SEO
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DESIGN
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COPYWRITING
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STRATEGY
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SEO 〰️ DESIGN 〰️ COPYWRITING 〰️ STRATEGY 〰️
THE STRATEGY
Identify keywords: services + location-specific
Create service pages for each type of ideal client:
Active Women
Pregnant Women
Postpartum Women
Create separate location pages for each location
Remove playful graphics and use simple shapes for a more professional feel
Connection-focused messaging to build trust
Showcase testimonials
Hold client accountable to meet deadlines and stay on schedule
“Thank you for keeping me on schedule and giving me deadlines so the project got done on time. Thank you!”
-Dr. Ali Zeno
SEO
〰️
DESIGN
〰️
COPYWRITING
〰️
STRATEGY
〰️
SEO 〰️ DESIGN 〰️ COPYWRITING 〰️ STRATEGY 〰️
services provided
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![Angela DaCosta's hands typing copy for wellness website on laptop while sitting on couch in Bel Air, Maryland]()
Full-Site Copywriting
Keyword-focused, strategic copywriting designed to build a connection with their ideal client + book a session
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![Angela sits in a leaf-upholstered chair next to a fireplace wearing light ripped jeans and a beige sweater holding a cup of coffee]()
Strategic Website Redesign
From DIY to done-for-you. A complete refresh of your website to meet your goals rather than what just looks nice
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![chocolate chip cookie sits on top of a mug with coffee while Angela's hands type on her computer. cookies represent website "cookies" as a punny nod to websites]()
SEO Strategy
Nail-down your niche and location-specific words to get search engines to send leads your way
client feedback
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Before working with Angela, I felt overwhelmed with how to build a website that attracted clients and helped me to stand out. I was worried that I was not providing the right information.
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I was concerned about cost, but when I thought about the hours it would take to complete my website I realized I was saving money. Also, I kept putting off building my website and knew I needed help to get it done.
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After one month my website is already ranking in the first page of search on Google. My clients are reaching out to schedule with less time spent on the phone because my website showed them what to expect and answered their questions.
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Save yourself time and effort and get the help! If you work with Angela, in just a few months (depending on project) you can have a website that works FOR you and builds rapport with your potential clients.
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I am excited to start a blog to build relationships with potential clients. I am happy that I no longer have to worry about my website.
“After one month my website is already ranking in the first page of search on Google.
My clients are reaching out to schedule with less time spent on the phone because my website showed them what to expect and answered their questions.”
-Dr. Ali Zeno, Essentials Physical Therapy
before + after
after the project
After 10 months, Ali reported:
They saw an increase in bookings in April
They’ve had a waitlist since June
Inquiries from Google increased from 0-1/month to 33% of all inquiries
They’re so busy they need to hire another provider
She’s only posted on Instagram 6 times this year and she’s still booked out
Website now attracts clients who are aligned with her services + programs, they rarely have to tell someone they’re not a good fit
“We’re getting so many inquiries, we need to hire another provider.”
-Dr. Ali Zeno, Essentials PT
Full website redesign with copywriting and SEO