Content Creator Website + Copywriting
Client Snapshot
Name: The Harford County Mom, Ange
Locations: Harford County, Maryland
Niche: Helping local moms with young kids (families) find things to do in Harford County
Goal: Move her social media content to own on her website
Project Completed: Full site officially launched in June 2026
about the client
LOCAL CONTENT CREATOR
About The Harford County Mom, Ange
While she doesn’t like to call herself this, Ange is a local influencer and content creator connecting Harford County families to kid-friendly adventures in and around our community.
Her love of local businesses and farms makes her account, @theharfordcountymom, a go-to resource for year-round family fun in our area. I especially love her posts on the best playgrounds and places to see Christmas lights.
As a local mom fairly new to the area, I’d been following Ange’s account for a while and loved how she shared events that were perfect for my young kids.
I ran into her at one of those events and thanked her for her content. I casually mentioned if she ever wanted to create a website where she owns her content, to let me know.
We hit it off right away, but the timing wasn’t right for the project. About a year later, we started planning TheHarfordCountyMom.com and all that it is today.
about the project
The Goal
Have a dedicated, searchable resource hub of all The Harford County Mom content so local families can find info on events/activities whenever they need it – without scrolling through years of posts.
Client Wish List
Become a go-to resource for busy parents in Harford County
Make content easy for visitors to find via search
The website needed to be able to grow as more content moves over
This was a done-for-you AND done-with-you project, so things needed to be easy for Ange to add more content on her own
BLOG
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BRANDING
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SEO
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DESIGN
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COPYWRITING
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STRATEGY
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BLOG 〰️ BRANDING 〰️ SEO 〰️ DESIGN 〰️ COPYWRITING 〰️ STRATEGY 〰️
THE STRATEGY
Identify keywords: activity + location-specific
Custom-coded elements to make the site fit client goals
Build an email list via the website
Focus on SEO for searchability
Multiple blogs to fit style of information provided by client
Incorporate sponsorships into website + blogs
Blog post templates for each type of format
Make posting + website management easy for client
"Honestly, just do it! I'm as type A as they come and didn't know if someone would be willing to take this project on, but then I met Angela!"
-Ange, The Harford County Mom
SEO
〰️
DESIGN
〰️
COPYWRITING
〰️
STRATEGY
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SEO 〰️ DESIGN 〰️ COPYWRITING 〰️ STRATEGY 〰️
services provided
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![Angela DaCosta's hands typing copy for wellness website on laptop while sitting on couch in Bel Air, Maryland]()
Full-Site Copywriting
Keyword-focused, strategic copywriting designed to build a connection with their ideal client + book a session
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![Angela sits in a leaf-upholstered chair next to a fireplace wearing light ripped jeans and a beige sweater holding a cup of coffee]()
Strategic Website Redesign
From DIY to done-for-you. A complete refresh of your website to meet your goals rather than what just looks nice
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![chocolate chip cookie sits on top of a mug with coffee while Angela's hands type on her computer. cookies represent website "cookies" as a punny nod to websites]()
SEO Strategy
Nail-down your niche and location-specific words to get search engines to send leads your way
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Blog Setup
Easy-to-use templates for blogs, guides, and seasonal events for client to easily post new content without worrying about formatting + design
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Brand Styling
All the foundational branding elements to build trust, create a connection, and make it easy to build design elements throughout the project + beyond
client feedback
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I was SO nervous! I had previously spoken with other website developers and couldn't find anyone willing to create the type of site I was envisioning. I was honestly at a complete standstill and worried that what I wanted to accomplish might not be possible.
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None! After our first chat at The Playroom, I immediately knew that you understood what it was that I needed and that you were the perfect person to help me accomplish this dream.
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I hope that this will become Harford County's destination for family living. I want everyone to feel confident when exploring, to realize all that we have available here in our own backyard, and to trust that my recommendations are an authentic representation of each location we showcase.
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Honestly, just do it! I'm as type A as they come and didn't know if someone would be willing to take this project on, but then I met Angela! She was so patient and understanding, also taking the time to allow me to personalize this experience so that it would follow the trajectory of my existing social media presence.
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SO excited for Harford County to see what we've created!
“Done by Angela created everything that I dreamed of and things that I didn't think were possible. [She] helped me create a space that I am really proud and excited to share with families.
If you are looking for a website designer that actually cares about what they're designing, you need to reach out to Angela.
- Ange, The Harford County Mom
after
little details
send icon for planning playdates
coded titles for easy navigation
address linked for easy navigation
interlinking strategy to boost SEO
“If you are out there looking for someone to design your dream website that will truly care and listen to what it is you're looking for, I cannot recommend Angela enough. You have to check her out.”
-Ange, The Harford County Mom