Strategic websites for heart-led, mom-focused service providers

SQUARESPACE WEB DESIGN, COPYWRITING, + DIGITAL MARKETING

woman standing in kitchen holding a mug while designing a strategic services website for a small business who markets to moms
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If your website isn’t bringing in clients, you need a
strategic redesign
specifically for the moms you help.

Angela writes on a notepad titled "things to do" while the other hand types on a computer showing her taking notes on a website during an audit of a Squarespace services website

The Website Audit

the starting point

A strategic deep-dive into your current Squarespace site to uncover what’s working, what’s not, + adjustments to make for the biggest impact

BEST FOR: Service providers whose Squarespace sites aren’t booking clients like they should

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After the Audit

  • Having a clear brand identity is essentials for building a website.

    In this collaborative process, we’ll find your brand’s true colors, core logos, + unique brand voice.

    These guidelines will determine all the design + copywriting for your site.

    Skip this one if you already have an amazing brand guide.

  • Whether it’s a new Squarespace site or updating an existing one, we’ll identify the main goals of your website + create a design to help make those happen.

    Copy is included in this one because the design + the words go hand-in-hand when it comes to websites.

  • If you’re asking yourself, “What is SEO?” then, you definitely need this.

    SEO is what helps your website get found online. It’s lots of little things + big things you need to do in order to show up when someone searches for what you do.

    If this sounds completely overwhelming + you need help, I got you with this strategy call.

    SEO strategy is always included in my Strategic Design + Copywriting — it would be pointless without it.

  • You website is the online “home base” of your business. All of your marketing should lead to your site — you own that.

    Having an understanding of “the bigger picture” helps you plan for future growth, even if it is one small step at a time.

start with your audit
Angela sits in an upholstered chair holding a coffee mug smiling at the camera to talk about how she can help your website bring in the clients you want

Hey, I’m Angela

I’ll admit…I’m a bit of a perfectionist.

I can’t just build a new website. It has to be purposeful, easy-to-use for everyone, and help you get found by the mamas who need you.

That’s why when I’m working on your website, it’s done right.

We’re combining strategy, SEO, words that connect to your audience, and accessible design every. single. time.

So if you’re in the market for a fellow mom who can translate your awesomeness into “website”…

I got you.

tell me more, tell me more
woman's hand types on a laptop with notepad and glasses on either side showing the process of redesigning a Squarespace website that is based around business goals, not just pretty

So…what exactly is a strategic website?

It’s a site that is designed with your business goals in mind.

  • Do you want people to find your website when they search online?

  • Do you want to stop answering the same questions over and over when people inquire about your services?

  • Do you want more of the right people booking with you?

  • Do you want to turn more website visitors into clients?

Then, you need a strategic redesign.

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